Nominated for: BEST Men's Clothing
Swanberg's For Men opened in November, 1996 with a simple concept--to open a sort of lifestyle/clubhouse retail store for men right next door to the already well-known Swanberg's--the Curtis Park women's boutique/antique store. It would be a comfortable place for guys to hang/shop while their wives, girlfriends, sisters and moms were shopping next door. The men's store would feature sports collectibles, world music, soaps(unisex!) and a rack of handsome shirts by Johnny Cotton.
What evolved the following spring was a surprise to downtown Sacramento. We suddenly became the area's leading provider of Aloha attire, shorts, swim trunks, Tiki items, hula girl statuettes, Hawaiian music, Blue Marlin vintage-designed tees, sweatshirts and a ukulele or two.
If you don't Loren you are truly missing out on cutest guy in Midtown. We LOVE him. If you are fortunate, you will catch him freely drawing one of his rooster paintings. I know, I know, it is the ONLY place to purchase Men's Clothing but he draws as well.
Vote: BEST Men's Clothing