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Open since 1997, Ground Zero Clothing and Boardshop is a full service rider owned and operated skate /snowboard shop. With four locations to serve you, a professional staff of knowledgeable salespeople, and the best inventory mix in Northern California, why shop anywhere else? Ground Zero guarantees the lowest prices on everything in the shop. From the biggest name brands to the hard to find underground gear, we are a full-service retail store with not only the best prices, but the best inventory.