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Bicycle Emporium

Be sure to visit our 5,000 sf showroom. It is stocked with all the cool mountain & road bikes, components, accessories, clothing ...

We will custom build your bike!

We will custom build your bike! Let us know what your favorite parts and components are and we will build you the bike of your dr...

Call in or drop by our showroom for test rides.

We have been serving the cycling community for over 20 years. Recognize any of these faces?

Not only do we ride but we play too! Here are some of the Bella Fiore Gals at the Amgen Tour of California 2007.

We are passionate about the brands we carry and are proud to be a Colnago dealer for over 20 years. Here the Bicycle Emporium tea...

Home of the Bella Fiore Ladies Club... a friendly, fun cylcling club with some of best jerseys in town!

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We will custom build your bike! Call in or drop by our showroom for test rides.
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Listed In: Bike Shop

  • Location marker Bicycle Emporium
    483 Grass Valley Hwy Auburn CA 95603
    Tel: (530) 823-2900
    Hours: Mon - Fri 10am - 6pm | Sat 9am - 5pm | Sun 11am - 4pm

    Get directions

Bicycle Emporium is a hip bicycle shop and expert service center located in Auburn, CA. Whether it is a stock introductory bike or a high-end pro custom bike your looking for, we strive to be the premier shop in the region. We stock Colnago, Trek, Specialized, Intense and Santa Cruz - just to name a few. Our staff consists of mountain bikers, road riders, women riders, and even an old racer or two. Drop by, take a look at the showroom, ask some questions and of course - get out and ride! Thanks for reading this and thanks for your vote!


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By: emporum
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The idea of stocking the stuff no one eelse has is crazy but thank you Bicycle Emporium for keeping the true sense of a bicycle toyland in the Auburn area for so long.....

Il Vinni

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I used to be a pro racer and spent years working in California's best shops. Bill, the owner, and Mark, the head mechanic, have been in the business since the seventies and know what they're doing. When I raced, only Mark touched my bike...he's that good. If Bill can't get if for you, no one can. They travel to Italy every year and stay on top of the game. They live, breath, and eat cycling. They're great people providing wonderful service in a beautiful area.

I have bought a dozen bikes from Mark throughout the decades. This year, I purchased a Colnago C-50 with full record from them this year and it's simply awesome! I never buy anywhere else.

Thank-you Bill and Mark, you are simply the best.

By: admartin
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Bicycle Emporium is a great bike shop. I am a single middle aged mom who doesn't know anything about bikes. They have listen to my wants and needs and have delivered excellent service. Thank you Bicycle Emporium for picking out my awesome mtn bike (you know what one) and thanks so much for taking care of it.

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This bike shop deserves to be recognized as the best because the service is outstanding, the variety and availability of products is great, and the atmosphere is always friendly. There is a real sense of community. Also, the location is perfect.

By: cathyh
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Bike Emporium sponsors an awesome women's club, Belle Fiore. A great thing to encourage women who are new to cycling, or are making a comeback, and for experienced cyclists, too.

Bike Emporium also donated time and funds to create a cool new brochure for FATRAC, the mountain bike club that volunteers a ton of hours to build & maintain local trails. Wow.

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oliver,bill,curtis, mark, awsome customer service, always a fun experience going to their shop, best selection, knowledgeable staff, hands on riders. who ha
Michael McGuckin

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I have been in the best bike shops in the USA!

Bill AKA Bubba and all staff are trhe best !

I have great esteem for there insight and love of biking!

As well great friends too!! Hard to find in big bikes shops!

John da Roza

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The reason I voted for Bicycle Emporium is simple. I frequently visit, I am saving up for a bike, and even though they know I dont have the money right now I can test it out, look at it, ask questions, etc. They have a very friendly and informative staff and top of the line gear. I have been there for gloves, backpacks, helmets, goggles, and they help me decide based on personal preference, riding style, and skill level. They also host large numbers of events such as the All Ride Tour where one could meet pros, demo new bikes, and just ahve a good time. they also do community rides. Overall I would say this is a very helpful and well equipped little shop and I hope its always there.

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The Bicycle Emporium ROCK!!! It's the Best Pro Shop within 100 Miles!! Billy and Curtis are Awesome and Mark should be wrenching for a PRO Tour Team. Great guys!

By: cracker40
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the owner of the shop is one realy nice man and has done so much to help me.

By: canative
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We have purchased my bike and many parts and especially clothing and have been completely satisified. This shop is professional, knowledgeable and always gives 110%. I've had the opportunity to ride with the female cycle group and it was a great experience and recommend for all new, intermediate and experience riders.

The Samsel Family

By: cbennett1
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Awesome customer service

By: paul aronowitz
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They have great bikes, service and staff. They also organize great rides and even trips to Italy to ride.

By: Kris Kudrnac
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Very friendly, professional and accommodating staff.

By: Ron Wilson
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A bike shop you can trust.

By: simone julian
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These are "my bike heroes!" C.B.E. has always been there for ALL of my cycling and equipment needs. I have purchased SIX bikes from these guys!

By: Tim
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Biggest selection, best customer service.

By: Cathy Scott
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Not only will they sell you a bike, they'll help you have fun with it. CBE hosts rides and clinics to get you out there. The owners and staff are friendly and informative, willing to answer all your questions.

By: Nancy Thompson
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It's a wonderful place to shop. Friendly, knowledgeable, and happy sales people. I enjoy doing business with them.

By: Alice H
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My husband and I have purchased many bikes, parts and accessories from CBE. We also ride with some of the guys who work there and I am a member of the female cycling group as well. This is truly a one-stop shop!

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